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04.23.08Scarborough Newspaper Audience Ratings Report 2008Consumer shopping research firm Scarborough Research, a Nielsen Media affiliate, has released its 2008 Newspaper Audience Ratings Report. The SNARR, besides just being a fun word to say, can be a useful and quick measure for newspapers, but it is not a perfect measure. CLICK HERE to read the report. (PDF) What does all of this mean? The numbers are basically a measure of your organization's market penetration, meaning what percentage of the audience in a specific 'Designated Market Area' you have. In this case, the DMA is a specific grouping of counties that is in the newspaper's coverage area. This is an OK ...
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