You know the geek demographic is taking over when they are starting to make holidays out of Web technologies. I for one welcome our new geeky overlords and look forward to toiling away in their underground server rooms. But I digress.
According to Daniel Scocco over at Daily Blog Tips today is indeed RSS Awareness Day. So if you or your newsroom are totally clueless about this RSS thing, what better day than today to hold a quick boot camp or primer on one of the most useful and simple Web technologies available.
Don’t feel like explaining it all, just send this video from RSSDay.org around to your team (it’s a little hokey but it gets the point across):
Then have them read Shawn Smith’s post from yesterday and they’ll be all set. Create a Feedburner account for your news organization, burn some feeds and start syndicating. With the final assimilation of Feedburner by Google it is no doubt going to become a more robust and useful tool over the next few months.
So there you have it, spread the word!

Tags: new media, online journalism, Web2.0