Yeah, yeah, more readings.

• Mark Glaser over at Media Shift talks about Loyalty Index over page views. (More on this topic later)
• Jonathan Bailey at The Blog Herald gives some blogging lessons for, and from, journalists.
• Rupert Murdoch is reviving the old school, knock down, drag out newspaper war. “Bring it the bloody on Sulzberger!”
• The Raleigh Chronicle, an upstart competitor to the Raleigh News and Observer, is changing ownership. Here’s the catch, the Raleigh Chronicle is entirely online.
• NY Times: Online advertising is a lagging indicator of a recession.
• Cameras for the Mojo, Part II: The point-and-shoot edition.
• Former FOX anchor and Bush press secretary Tony Snow to join CNN just days after NY Times revealed how White House controlled pundit generals. In other news, universe to collapse under the weight of its own irony, film at 11.