Tara Hunt over at HorsePigCow has a great post called Tweeting for Companies 101. Her thoughts:
Twitter can be an amazingly powerful platform for connecting to your community as well as driving traffic to the various properties you want people to go. Having an event? Tweet it out! Launched a new bag? Tweet it out!
The key to Twitter is the level of listening you do as well as talking. It is definitely supposed to be an interactive program. And, in fact, this is where you build the majority of your Whuffie (aka social capital). The more you interact on Twitter, the more people will interact with you, which attracts others to you as well.
Though meant to be directed toward marketing companies and similar institutions, there’s no reason some of her tips can’t be appropriated for use by the journalism business. Considering the forced marriage between the two it seems more than appropriate actually. Hunt lists some corporate examples from JetBlue and Zappos and then gives a laundry list of potential uses for the microblogging platform. She also offers the advice in a handy PDF, so maybe you can print it out and unplug for a little while instead of just staying at the computer during your lunch break.
Check it out.
Oh, and be sure to also read colleague and Orlando Sentinel business/tech journalist Etan Horowitz’s post on why journalists should use Twitter.
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