From The LA Times:
USA Today, the flagship of industry leader Gannett Co., said Thursday that it would eliminate about 45 newsroom jobs.The job losses reflect a cut of almost 9% to a current newsroom staff of about 500, USA Today said.
In a memo to staff, USA Today Editor Ken Paulson said the paper hoped to reduce the staff through voluntary buyouts, but layoffs were possible.
Like other newspapers, USA Today has struggled with declining revenue as advertisers shift spending to the Internet. Unlike most, though, its circulation rose, to 2.3 million.
That’s odd considering their circulation rose. My guess, the McPaper isn’t taking advantage of its online potential. Look at their website. They are hardly serving any ads, and the ones they have are tiny. You can serve ads on a news sites without them being too intrusive.
Plus their circulation numbers are probably a little inaccurate. USA Today gets delivered to a fair number of hotel rooms in the U.S. and their are more and more hotels being built everyday. Just because more papers are needed, that doesn’t mean they are getting into more hands. Advertisers know this and would rather advertise through other avenues. If they took advantage of their online footprint, they could keep that revenue up and save jobs. Or just shift those positions to online positions and improve their site. As it stands their site is seriously lacking in both design and content.
And I just realized there is exactly zero people that read this blog that will care about this. You know, because the journalism business is oh, so exciting. To j-geek like me though, it is.


According to 
